When I first started out as a freelance online English teacher, I had a hard time finding quality curriculum for teaching business speaking English to adults or teenagers. In this article you’ll find a road-map that will help you find the resources you need in order to deliver more value! What you won’t find is a list of links. What is important here are the underlying principles… I’m showing you how to fish 😉
1) Have a firm understanding on your niche
When I say niche, I mean your student/client. If you haven’t focused on a niche yet, you’re doing it wrong. In regards to curriculum acquisition, having a niche means you’ll be able to reliably reuse the curriculum that you find/purchase for more than one student and likely also future students. If you’re teaching general English, that’s ok. We can start with that. Let’s go through a few questions to help you out. I highly recommend writing your answers down somewhere.
Think about your favorite student(s)…
What do they do for a living?
Why are they trying to improve their English?
Next, think about how you like to teach…
How long do you prefer your classes to be?
What will your class environment look like?
Finally, what does the end-product of your resource need to be?
Please take a moment to write down (or at least think about) a response to each of those questions above.
For example, my students are adults or teenagers who are likely students, IT specialists, or entrepreneurs who need to gain confidence when speaking. My classes are 1 hour long where we do a video chat & screen share on Zoom. The end-product that I need are basically just images that I upload on Google Docs. Knowing this, I’m ready to identify the proper keywords in order to take the next step…
2) Search bars
Yes, just searching. The strategy here is to use the right keywords. Google also has a fancy schmancy system where you can use special characters in special ways to essentially implement filters directly in the search bar. Using these operators will help you narrow down your search so that you can find EXACTLY what you need. For example, I was looking for conversational curriculum to teach English to adults so I put these in the search bar and looked through a few of the links:
site:teacherspayteachers.com conversational english powerpoint for adults
site:teacherspayteachers.com conversational business english powerpoint for adults
site:teacherspayteachers.com conversational business english for adults
The site I wanted to search was TPT because I know that they have lots of curriculum on there so I used the “site:” operator which forces Google to return results only from that site. Personally, I find resources on TPT to be good for me because the publishers on that site either have experience with teaching or are still teaching. These stores are not usually big faceless companies but actual people who take the time to make resources. However, if you’ve got a preference for another site simply replace TPT with that site.
Using this method will take a bit of time because you might have to dig through at least a few pages until you find some good sources. You may also have to get familiar with the search operators but don’t worry, it’s not that complex. Here is a link with information on search operators: https://moz.com/learn/seo/search-operators
3) Groups and forums
Online communities are great and if you find the right one, you can simply ask in there. Don’t underestimate the power of a strong community! I’ve found that the best engagement happens on Facebook groups dedicated specifically to a target niche. If you’re sourcing curriculum for teaching conversational business English to adults then you’re probably working for yourself as a freelance teacher. The search bar on Facebook is your friend here. Go ahead and search for a community with a few key words and make sure to apply the filter so that the only search results are groups. You might have to answer a few questions to join those groups but that’s good because you know that the members are a bit more qualified! Once you’re in, you can search again specifically within the group. These groups usually also have a search bar so I highly recommend also using some of your keywords in their search bars. Taking a look at these communities will also help you better understand the market in general. Don’t rely on just one community! It’s important to be part of a variety of communities because then you will not risk getting only one type of opinion. In my experience, I posted the same content in several communities and I got a wide range of reactions. From people literally saying fuck you several times to others congratulating me. Be aware that different communities appeal to different kinds of people.
First and foremost, you’ll need a firm grasp on what resources you ACTUALLY need. Do you want PDF files, Powerpoint files, Google Slide access, or a complex web portal/software?
If you haven’t yet, it is important to ask yourself this question: What will the student’s experience be like? Try to imagine you are in their shoes.
I remember watching my roommate teaching English and the workflow was just painful to watch. So much so that I took a picture (seen below). The lesson was taking place in person and both the teacher and the student were hunched over a table while the teacher pointed at some text on a book. This method of teaching is simply outdated and ineffective.
Let’s just imagine that you are the student learning from the desk like in the image seen below. What percentage of your field of vision is taken up with the curriculum? In order for the curriculum to take up a bigger percentage of your field of view, you would have to maintain an uncomfortable sitting position. Naturally, you’ll want to sit straight and look straight, therefore changing your field of view from curriculum to the teacher. This style of teaching puts the teacher in the main focus while the curriculum is secondary.
Now let’s imagine that the student instead had a posture like in the image below. Their main focus is the screen and they are sitting in a position that is significantly more comfortable than hunching over a table. This position, combined with some specialized curriculum, will help you maintain your student’s attention on the curriculum for longer periods of time.
Now back to the hunched position… Apart from the fact that your posture is bad, you’re pretty much just looking at walls of text. With the way our brain works, we are more likely to remember something if we associate it with another sensation or memory. For example, you may also show an image or play a sound clip along with a new vocabulary word. Sometimes when I hear certain songs, it brings me back to the time and place where I first heard the song. Similarly, if you show a pretty picture alongside some text, the reader will create a link between the image and the concept that is being explained.
For example, showing an image of a gauge when demonstrating the pronunciation of the word will leave a bigger impact on the student. In fact, the word gauge should be mentioned throughout the lesson in other activities so that the student will be subliminally exposed to these kinds of stimuli. Below is an example of a lesson where the terms are covered first and then the image of a gauge pops up in an unrelated activity.
At any given moment in time during your lesson, you should take a moment to gauge your student’s level of engagement. Even though you may have the prettiest pictures and the nicest sounding sounds, the student can still get disengaged by external distractions. It really is a pet peeve of mine when I hear a notification sound go off in the background during one of my lessons. I usually stop talking and bluntly ask, “can you take a moment to turn off your notifications please?” In order for the mental association trick to even work, your student has to be completely engaged in the lesson.
Humans start to struggle with remembering things at around 45 minutes to 1 hour of inactivity. It is clearly obvious that if you push your student past this limit, they will essentially be swimming up a waterfall. It is tempting to try to work more hours and earn more but at the end of the day you’re wasting both your student’s time and yours. It is super important that you set the right precedent here as well by sticking to the time limits. Stay aware of the time throughout the lesson and adjust your pace accordingly so that you can cover the important content before the class is over. Make sure to vocalize urgency if there are only a few minutes left and be respectful of everyone’s time. It can be tempting to go past your established class limit sometimes because you’re having such a great chat with your student. Remember, you are a professional teacher who must maintain their professionalism and awareness of time. Time is in fact your most valuable resource so just be aware of how you’re spending it.
And now, for the cherry on top. At the end of every lesson I ask the student(s) TWO IMPORTANT BASIC QUESTIONS:
“What kind of feedback do you have in regards to this lesson?”
“Tell me 1 thing you learned in today’s lesson… For example, a new word or a new concept…”
These two questions are really the whole cherry on top of the whole lesson. You’d be surprised at how much trouble some students have in answering these two questions. The responses usually require the student to think critically about feedback and then reflect on what they learned. These two questions also help you better understand how engaged the student was during the lesson. Some students can really give the impression that they were engaged but when they have trouble answering these then you know they weren’t fully aware… Finally, these two questions set the right example. If you ask these two questions after each and every lesson, the student will be prepared and will try to be more engaged in the next lesson because they know that they will be asked these two questions.
Now for the shameless plug:
I know that it can be tough to find good quality curriculum, I’ve been there. If you want to save time and deliver top-notch lessons, download and use some free LessonSpeak in your next lesson!
It’s a pattern that you’ll see time and time again. It’s natural for some people to progress through this industry in such a way.
Where do I find a job?
Where can I have clients come to me?
Where do I find quality clients?
How can I make money passively in this industry?
There is indeed a strategy that you can put to use that’ll get the ball rolling and you’ll greatly benefit long-term. You’ve got to seriously ask yourself, do you want to continue teaching long-term? Taking the next step in this industry involves transitioning and making some changes. After wading through some bushes, your journey to specialization in this industry can go something like this.
Where do I find a job?
From the perspective of a teacher-to-be, many settle with being employed at a company and working full time. This is not sustainable long term. Usually, this employment becomes your main source of income. This is still a good step to take because it will give you more experience in teaching and the start-up cost can be relatively low.
2. Where can I have clients come to me?
Some teachers move on to the next natural step in their teaching career, a big one in regard to becoming a freelance teacher. The biggest sites for having clients come to you are iTalki and Preply. You list yourself on these sites and clients browse a huge list of teachers before scheduling a meeting with you. Although this is a great option for entry-level teachers, it should only be considered a stepping stone to the next step. The startup cost of getting to this stage is only a bit higher than the previous step.
3. Where do I find quality clients?
Although marketplace websites can help you find clients, your earning potential is severely limited there. In order to start earning enough for this job to be worth it, you’ve got to find clients elsewhere.
An online presence is absolutely essential here.
Once you’ve established a good online presence, clients will start coming to you. You can increase this rate by growing your online influence. You’ll take them through a customer journey and you will leverage some sales skills to convert them into highly profitable clients. The startup cost of getting to this stage requires some resources. Choosing to get here will require taking a commitment. Properly pulling this off will require exercising a wider range of skills at high proficiency.
4. How can I make money passively in this industry?
As a sole contributor, the best route may be to create content. LessonSpeak creates content for teachers in the form of lesson curriculum. If you have the resources and know-how, you may be able to leverage specialization in another field to help bring more passive income. For example, making some software that will help teachers earn more. The start up cost to this varies immensely but it is still more than the previous step.
Have you been asking yourself these questions as well? What are your next goals in relation to teaching? We would love to hear from you! Drop a comment with your thoughts.
What does a typical day look like (before and after covid)?
A typical day usually involves 1 – 4 hours of teaching, usually 2 or 3. I mostly have classes in the mornings but that changes based on what time zone I’m in. I used to spend the rest of my free time managing my coliving space but I recently closed that down due to covid. I now spend this extra time exercising, working on LessonSpeak, time with family, or looking for another side hustle.
What is the best part of your job?
the best part is the fact that I expose myself to people who value self development enough to take action in the form of learning.
What is the worst part of your job?
The logistics and the length of time in a chair.
What are the most frequent or difficult challenges you face while working?
It can be difficult to find the right environment to work in. It can be hard to find a place with reliable wifi, privacy to talk, space as to not bother others with your talking, comfortable chair for working
What do you wish you’d know before you were starting in this career?
I wish I knew how important to remind yourself that at the end of the day you’re interacting with real people.
How did you get started in this career?
I moved abroad and the low barrier to entry led me to land a job at iTutorgroup. After getting a few bad reviews I transitioned to freelance and created LessonSpeak to help others do the same.
What aspects of the job have you struggled the most with, or others tend to have?
I sometimes struggle with being present and the nitty gritty grammar rules.
When people leave this career, what are the reasons?
Teachers aren’t paid enough. The low barrier to entry means that everyone and their mom teaches. Supply is too high but unfortunately I think it will remain this way.
If you could change anything from your job or keep the same forever, what would it be and why?
I would change the fact that I am very limited in where and in what position I can work from. I would keep the diverse exposure I get to people all over the world. (ps, I think this is what students ACTUALLY want)
Why did you choose to go into this career?
As someone in my mastermind group put it, “you’re an entrepreneur that became a teacher, not the other way around.” I started it with the full intention of creating a business out of it. I recognized from the beginning that the pay isn’t great but the potential to leverage my skills in this field really stood out to me.
There is a large overlap of skills that both teachers and entrepreneurs must learn to become successful in their respective fields. Learning from both and leveraging them in parallel can lead to unique results.
I consider myself a teacher-entrepreneur. I was first a tutor, then an entrepreneur, then a teacher, then I combined it all.
In short, a teacher-entrepreneur builds their own business(es). Given enough time, anyone can become a successful teacher-entrepreneur. It’s important to note that having experience in teaching and entrepreneurship will significantly lower the time needed to actually make it worthwhile. There is quite a start-up cost, just like any other business.
There are many routes that one can take to become a teacher-entrepreneur. I can only speak to mine.
At some point in time, I decided that I wanted to stop trading time for money. I flipped my life upside down and skipped town, giving me the chance to build something new from scratch. I started by applying for online teaching jobs and offering tutoring expertise on niche software for enterprise businesses. I worked at iTutor group for a few months and then decided to continue teaching on my own once they let me go. I became an apprentice freelance online English teacher and dropped all my other services. I quickly realized that I won’t make enough money so I had to get creative. I needed to lower my cost of living even more.
In order to have a proper environment for teaching and to lower my cost of living, I created a small coliving space where I find clients through Airbnb. This small business not only lowered my cost of living but it provided me much needed variety in human interactions. As an online teacher, I felt isolated and wasn’t interacting with people enough. Once I had enough good reviews to have a reliable pipeline of clients, I focused all my time again on teaching online. My Airbnb business reached a plateau after about a year.
My first task, and one I continue to do on a daily basis, was establishing an online presence. This meant making profiles on all social media sites and making your own landing page. Having experience in technology, I was able to easily make a landing page and traverse the online world. Luckily I already had some authority on Instagram due to previous entrepreneurship endeavors and found my initial clients through there. Again, having experience in sales, I had almost 100% conversion rate from my first few clients. Of course, I poured my heart and soul into them because they were my first so that is of no surprise.
Then I noticed that I had to source material for teaching. Being a freelancer, you aren’t provided teaching material like you would be if you worked for a big company like iTutorgroup. I haphazardly threw together lessons structured similarly to the style that I grew to become accustomed to. I continued teaching like I used to on iTutorgroup except I had to make my own lessons. At first, I didn’t enjoy making these lessons and even paid freelancers on Upwork to make some for me. Because I didn’t pay much, they were all of terrible quality. It didn’t make financial sense for me to pay so I put my head down and started doing it myself. My first few students were my main source of motivation to keep going. I would make a new lesson just for them. I refused to deliver sub-par lessons and I had trouble sourcing material for this specific style of teaching.
As time passed, I found myself with quite the pool of lessons. They were by-products and had potential to be put to good use. Just like how a chef may re-use dough when making cookies, I re-used my lessons by putting them online for other teachers to buy and use in their lessons. This introduced me to a whole new world of selling digital content online. In response to this, I created a brand; LessonSpeak. At around this time, my teaching services were reaching a plateau just like my Airbnb did before.
Both businesses had constraints that I could not alleviate. My Airbnb only had a certain number of rooms and I only had a certain number of hours I’m willing to work. I needed to transition into something else that did not have the constraints of time or space.
This brings us to the present moment. LessonSpeak was created for people just like me. If you can relate to my story and want to teach as a side hustle, check out LessonSpeak™
LessonSpeak provides resources that make it easy to prepare for a lesson while providing a quality experience for the student. There are over 50 interesting topics to choose from that cater to English learners above an intermediate speaking level. Find free training and resources at LessonSpeak™.
Based on my background (digital entrepreneur), I’ve found three main ways of growing your potential client base. A, B, and C. Prioritize word of mouth (A) then establish an online presence (B) when suitable. Once you’ve fulfilled both A and B, you can then move on to generating new leads (C). C is where the magic happens.
General vs Niche teaching
When you first start teaching, it is much easier to be a general teacher. As a general teacher, you don’t have a specific target audience. On the other hand, there is also niche teaching. Once you have some experience in teaching, you can better understand who you want to target. What niche do you vibe with and what niche gives you good earning potential?
A.) Word of mouth – (general & niche teaching)
The ideal route to establishing this pipeline is to deliver top-notch quality services.
Your client will have a good experience and go on to tell their friends and family. If you positively influence someone, then your word of mouth pipeline is likely to grow as they tell their network about your services.
This is your ideal client; treat all your clients like you’d treat this one.
B.) Tutoring Marketplaces – (general teaching)
Tutor marketplaces are a good option for beginners. Examples include Preply, iTalki, etc. I personally don’t like these because they introduce too much unpredictability in your schedule due to their bogus cancellation policies. The main downside though is that you are mostly competing on price and so if you don’t lower your rates, you won’t get clients.
However, it is still a good option for beginners if you need experience. The ideal route here is to get good reviews. I personally stick with Preply because it has a better scheduling tool.
Once you establish a baseline, your rates can slowly increase. A nice feature is that all you have to do is lower your rates and your client pipeline will immediately grow. It’s best suited for quickly filling up your schedule with many less profitable clients. These clients have a very low chance of referring your services to others so they are less likely to provide the priceless word of mouth clients. Just make sure you get good reviews.
C.) Generating new leads – (niche teaching)
IMPORTANT: You will have to have a very firm understanding on who your niche is in order for this route to be viable.
Networking is done best when you meet new people on a regular basis. Go out of your way to connect. You might come across other influencers and they may refer your services in one way or another. Put energy into making this happen.
General networking can take time though. Luckily, there exists many techniques to generating new quality leads. Once you have some experience under your belt and you feel confident in your ability to teach, you’ll be able to sell your services for much more. All you have to do is look in places where your niche likes to spend time. Maybe that’s Facebook, maybe that’s Linkedin. For example, a teacher that targets entrepreneurs might look for new clients on Linkedin. They can even leverage Linkedin’s tools like Sales Navigator to really boost their search.
Once you find your new client, you’ll have to make a sale. It is absolutely imperative that you can close the deal. Teachers with sales experience should be able to easily handle this stage.
D.) In conclusion
At the end of the day, what is most important is that you take action.
If you’re lost and not sure where to start as a teacher, you’ll need two things:
A guaranteed way to ensure that you’ve done your due diligence is to invest in yourself.
LessonSpeak provides resources that make it easy to prepare for a lesson while providing a quality experience for the student. There are over 50 interesting topics to choose from that cater to English learners above an intermediate speaking level. Find free training and resources at LessonSpeak.com.
Some of the difficult realities that you will face are that you will continue to source clients and building your business.
At the end of the day, you’re making a commitment to your future self that you will continue this hustle.
It’s alright if you don’t have the skills though. Someone else has done it before and is willing to offer help.
If you want to start your own business, you have to take action. Sitting there and do nothing for too long won’t get you anywhere.
Leave a thoughtful response below and I’ll personally send you limited time free access to LessonSpeak training!
LessonSpeak provides resources that make it easy to prepare for a lesson while providing a quality experience for the student. There are over 50 interesting topics to choose from that cater to English learners above an intermediate speaking level. Find free training and resources at LessonSpeak.com.
Mistake #1: Underestimating visuals
“A picture is worth a thousand words”
Not only is a student more likely to remember a word or phrase if they make multiple mental associations, but they will also enjoy the lesson more if it is visually appealing. A wall of text can be overwhelming to the student and they will attempt to read ahead, ultimately distracting them from the lesson.
Not using a visual-centric lesson will ultimately lead to a sub-par student experience. Your students are less likely to remember the vocabulary and will not improve as quickly as they would like.
If you’re building a reputation, you’ll want to provide an optimum client experience. Students will see results and your work will speak for itself. Imagine a bakery where the employees are manually kneading the dough rather than having an electric mixer doing it for them. The customers may not see that process but they will be frustrated when they have to wait longer for the pastries to cook.
Students enjoy being challenged and one of the most challenging activities has been describing images. Based on student and teacher feedback, more visuals were implemented in the resources.
Visually striking lessons will allow your students to seemingly remember the words and phrases with almost no struggle. They will think that learning English is easy.
LessonSpeak was created by a photographer. The founder always had an eye for striking visuals and implemented them into the structure.
Mistake #2: Teaching online like you used to teach in person
When many people were forced to work from home, many students continued taking lessons from home as well. Some teachers were not prepared and attempted to continue teaching as they would in person but this did not deliver proper results. Through the use of technology, we have tools at our disposal that allows a student to practice their English more effectively.
Teaching online involves interacting with your student in a different way. Your students will not learn English as well as they used to, if you don’t use technology to your advantage. Your student will see and hear you differently and they might not have the same experience. Although you can get close, it’ll never be the same. Therefore, you should take advantage of this medium of communication by capitalizing on what it is good at.
Although your students may choose to keep you as their teacher, they may not find the experience as enjoyable anymore. You may not be able to deliver the same results and your students might leave you for another teacher who is better prepared for teaching online.
When you interact with other people online, you can leverage your tools in a unique way. Identifying how this interaction can be used to your advantage took time. By doubling down on what makes online teaching unique, LessonSpeak is built from the ground up on the idea of online teaching.
We humans will continue growing and adapting as time passes. How we leverage technology will become more important as more people come to rely on it more. Avoiding the eventuality of technology will bring you more future struggles and instead of fighting it, you can use it to your advantage.
LessonSpeak was created specifically to leverage technology and allow a teacher to deliver the optimum experience online. The approach and teaching style is best-suited for this medium of communication.
Mistake #3: Spending too much time preparing for a lesson
At the end of the day, what’s important is that your student improves their English. Spending lots of time preparing for a lesson does not always necessarily result in a good lesson. You might not even have the energy or experience to do so and you may underdeliver on your promises.
Are your students paying you for the time you spend preparing for a lesson? What is that time worth to you? If you come to rely on spending time preparing for your lessons, what would normally be a job of 1 hour might become 2 hours. This essentially cuts your hourly rate in half.
What would you say if your employer were to suddenly cut your pay rate in half? Every moment you spend preparing for a lesson eats away at your profits.
If you were to add up all the time you spent preparing for each lesson, what would it add up to? To minimize this cost, a semi-standardized approach to teaching will help.
You don’t need to even charge your clients more in order to make more profit. With that newfound free time, you can spend it teaching more hours or doing other things you enjoy like spending time with your loved ones.
LessonSpeak resources are designed to make it as easy as possible to prepare for a lesson without sacrificing quality. Using a semi-standardized approach, LessonSpeak gives you flexibility in choosing the lesson topic and difficulty in order to provide your student with the best possible learning experience.
Mistake #4: Prioritizing intensity over consistency
Some teachers choose to give long lessons with the intention of making more money. Unfortunately, people don’t have the time or mental capacity to be fully present in a long lesson. Nowadays, people have very short attention spans and their ability remember information dramatically drops after just 1 hour.
Your student will be spending lots of time and money on improving their English and they may not be getting the kind of results that they want. Instead of spending 2 hours a week in one sitting, a student will be more likely to remember the content of a lesson if it is split into two 1-hour sittings.
Focusing on 1-hour sessions will make it easier to establish the classes as a habit for your students and they will more likely come back for more. Asking your students for a 1-hour commitment is also easier to get your foot in the door and convert them into a paying client. It’s absolutely imperative to remove any and all obstacles that may prevent a potential student from becoming/remaining a paying client. At the end of the day, your student will want results. More frequent but shorter classes will deliver results in a shorter period of time and you can charge more per hour.
The Hermann Ebbinghaus graph demonstrates how a person forgets over time. Rather than having a 2 hour class a week, a student is likely to remember more English if they have two 1-hour classes a week.
Your students are going to want results and your reputation depends on this. It is therefore in your best interest to deliver the most effective results. Your students will begin talking to people they know about how much they’ve improved and they will bring you more new clients. Like a ripple effect, one student with good results may bring you several new students.
LessonSpeak is specifically designed not just to be taught online but also to maximize retention. Since it is taught online, this method will minimize startup costs and allow a teacher to easily schedule many lessons in one day without having to spend time on preparation or commuting.
Mistake #5: Trying to give lessons to anyone
If a student isn’t enthusiastic about how you teach or who you are, then they are less likely to be interested in what you have to say and won’t get the kind of results they are looking for. Sometimes students have an idea of what they want but are not entirely sure. Trying to teach conversational English to a student who wants only grammar or test prep is not going to fly.
Trying to teach conversational English to a student that is looking for something else will not end well. They will not get the kind of results that they want and will determine that you are a bad teacher.
Just like how a satisfied student may help you find new students; a dissatisfied student will do the opposite. They might leave you a bad review and hurt your chances of getting new students.
There are many teaching styles out there. When comparing LessonSpeak to other teaching methods, it quickly becomes clear that each serves a different purpose. Haters expressed disgust in the method due to lack of grammar but students expressed gratitude by saying that, “this is exactly what I was looking for”. It’s important to properly qualify your potential student with questions prior to having the first meeting with you.
Trying to teach someone who isn’t receptive to your methods is like swimming up a waterfall. You’ll be putting in tons of effort with little to no results.
LessonSpeak has a clear niche. Teachers who use LessonSpeak resources know what it is meant to do and most importantly, so do students. Students know what this brand is made to achieve and they will ask for it.
Mistake #6: Not understanding and maintaining your teaching tools
An online teacher must be adept at using the appropriate tools necessary for teaching online. After the world went into quarantine, many teachers found it difficult to rely on the same tools they grew fond of when teaching in person. Without practice, it can take a user significantly more time to deliver the same results. A cluttered computer may take longer to start up, might crash, and may even demonstrate unprofessionalism to your student.
Developing dependence on others to help you maintain your tools limits your flexibility. You don’t want to rely on a computer repair shop to return your computer when you’ve got classes to teach. Understanding how to maintain and repair something you rely on so heavily will minimize the negative consequences of a catastrophic error that may come across your way.
Imagine a situation where you’re driving down the road and your tire bursts. Having knowledge of how to replace a tire will allow you to immediately swap out the tires (assuming you maintained your car by having an inflated spare in the trunk). Not having this knowledge will render you dependent and you’ll have to wait for someone to help you. This will cost you both more time and money.
“This is both simple as well as tremendously challenging, because it requires a different kind of thinking… eg) Bicycle, motorcycle, or car maintenance. At least start by washing it yourself. Move on to fixing flats, cleaning, changing oil, and lubricating parts….
-Early Retirement Extreme, Jacob Lund Fisker
Keep it simple stupid. KISS. Just because you have an expensive computer doesn’t make you a better teacher. A troublesome computer will not only give you a headache but will potentially result in less than optimal client experience. Remove all extraneous software, practice being a poweruser, and identify the best hardware for the job. Before you know it, you’ll get complimented left and right on how efficiently you use your tools.
Creating dependence on others to help you maintain your tools will cost you time and money. Take the time to understand your tools and what is the best way to use them.
LessonSpeak provides training that demonstrates what tools you need, how to use them, and how they fit into the grand scheme of things. Minimizing reliance on others allows each individual teacher to alter their approach as they see fit once they understand the purpose of each underlying technique.
Mistake #7: Underpricing yourself
At first, it may be tempting to undercut other online teachers and snag some quick students. While this may be good at first, it is not sustainable. You’ll be stuck teaching students that pay extremely low rates for your services. What your time is worth to you is very different than what your time is worth to others. Someone might be willing to pay a lot for what you have to offer so don’t shoot yourself in the foot by pricing your services for cheap.
While you may get a lot of new clients, you don’t want to fill up your whole schedule with clients that don’t pay much.
When you have some availability, you might be tempted to try to fill it up with new students as fast as possible but that usually means pricing your services for less. Don’t be tempted to lower your rates too much. Have patience and eventually a new client will come around.
If your clients see your services with a high perceived value, they will have no problem paying that high price. Just like any other business, there will be an ebb and flow to your client pipeline. Competing on price is a losing game.
Taking on the commitment of teaching a student that pays a low rate may subliminally affect the quality of your service. You might have a thought in the back of your mind that says, “this client is only paying x amount, he doesn’t deserve my full attention.” Each and every client deserves your best quality.
LessonSpeak sets a high bar and establishing yourself as a teacher with high standards will bring you more clients that are willing to pay the price for quality.
Mistake #8: Being too lenient
Different teaching platforms have different terms and conditions but you do have some flexibility. If a student is late to your class, they will have a less than optimum experience and may come to the conclusion that you are a bad teacher. If a student is distracted due to a sub-optimal learning environment, they will also have a bad learning experience.
In a 1-hour class, just 15 minutes is 25% of the total class time. Trying to recuperate that time will result in a bad experience for your student. Trying to teach a student in a distracting environment will make it difficult for them to focus and learn.
If a student has a bad experience in your class, they might leave a bad review and prevent future clients from booking with you.
After having students show up late and reschedule classes without enough prior notice, some terms and conditions were created and posted online. When a student takes lessons with you, they will have to agree to those agreements.
You might feel guilty in putting your foot down and canceling a class if a student is 15 minutes late but you have to set a standard. That’s what the client is paying for, aren’t they?
LessonSpeak training helps provide a template for a freelance online English teacher.
Mistake #9: Giving a lesson before getting paid
A student was having trouble transferring funds and was unable to pay for lessons.
You don’t want to work for free. It’ll negatively impact your work quality and it’ll set the wrong standard.
It should be extremely easy for clients to pay you. Remove all obstacles so that it is as easy as possible to take on a new client. You don’t want to miss out on a new student just because they had some trouble giving you their money.
The solution is to accept credit cards. There are several online services that do this for you such as Square, Stripe, or even Paypal.
Once you start using an online service to accept payments, you will also be able to track your income more easily. You will also pay a smaller commission for each student when comparing to marketplace websites where it’s common to take up to 30% or more.
LessonSpeak training shows you how to set up and integrate your payment processing on your landing page.
Mistake #10: Improper time management
Teaching can be seasonal and you may find yourself with an influx of new students in a short period of time. It may be tempting to take them all but you’ve got to be very mindful of how you manage your client pipeline. You may also find yourself with requests from students in different time zones and it may lead to some confusion.
You might end up with a schedule full of lessons or lessons at inconvenient times. You might not be ready for that sort of commitment. Teaching does take energy and if you’re not used to teaching for long periods of time or at awkward times you might not deliver a quality lesson.
Mismanaging your time may even lead to double bookings. You might accidentally book two students for the same time slot and have to cancel on them. It might affect your work life balance and it may start affecting your health.
The solution is to always be on top of your calendar. Keep your calendar up to date and use the right tools that help you automate your scheduling.
You don’t want the hassle of the back and forth of proposing various times to each and every student. Automating your scheduling will minimize this back and forth and prevent double bookings from happening.
LessonSpeak training demonstrates how to set up and use the scheduling tools that you need to resolve all your scheduling issues.
Mistake #11: Not insisting on using video chat
Doing lessons online isn’t the same as doing them in person but you can get pretty close to it. The closest you can get is by insisting that each and every lesson is done with the video on. It is easier to notice when a student is distracted or not in an optimum learning environment.
It might be tempting to switch to audio-only if you look like you just woke up but this will hurt the overall quality of your lesson. Your student is paying for you to be professional, which includes being fully prepared for a lesson by looking the part. Would you teach a student in person without being presentable? Don’t be tempted to hop on a lesson without pants.
Part of the value in a lesson is the human connection. Your students want exposure to the English language and it is important to simulate a real conversation as much as possible by using all possible forms of communication. We use video, audio, text, and supplemental visuals.
Students who prefer to have classes without video aren’t as committed, attentive, or serious about learning. Using video in your lessons is a requirement as stated in your terms and conditions.
Your reputation is on the line. Students will notice the end result but they may not necessarily notice how they got there. If you start offering classes via audio only, you’ll be more and more tempted to conduct your classes from your bed or in your pajamas. If you do so, you will not be in the right mindset.
LessonSpeak training demonstrates how to set up your video and prepare for a lesson so that you are visually presentable.
Mistake #12: Not having enough variety
Students on platforms like Preply and iTalki are likely to rotate through teachers or have lessons with several teachers. As a teacher, you’ll want to retain clients and the best way to make sure they don’t get bored with you is to introduce variety.
A student will get bored with you and start looking for a new teacher if you lack variety.
Not having enough variety in your lessons isn’t an effective method for students to learn. The more variety and diversity in their activities, the more likely they are to remember the vocabulary.
“Taken the advantages mobile phones can offer, second language acquisition is much easier if a language environment can be created that can help students perform in the examination and through the real life task-based learning, as well as to reduce teachers’ workload and worrying.”
(MOBILE-ASSISTED SECOND LANGUAGE LEARNING: DEVELOPING A LEARNER-CENTERED FRAMEWORK, pg 28)
It’ll take a bit more effort but introducing variety will alleviate some client retention issues and you’ll be spending less time on client acquisition.
Through the various tasks and activities, LessonSpeak encourages a student to participate in using the target language through a large variety of ways.
Mistake #13: Neglecting showmanship
Working with children means putting on a show. You have to maintain their attention and teachers go to great lengths to do so.
Adults are no different. Luckily, you don’t have to act like a clown. You simply have to keep it interesting.
If you’re teaching English, you want to also teach how to tell a story. Telling a story involves demonstrating variety in tonality and enthusiasm. A student needs exposure to this in order to take their English to the next level.
Not only are your students paying you to improve their English, but they are also paying you to improve their “personality” in English. Part of having a conversation is injecting your personality into a discussion and showing your student how to do so will improve their conversational performance.
Student feedback demonstrated that they were happy that they did not focus on grammar and instead on conversational English because he felt like he picked up on a new “personality” in English.
At the end of the day, you’re putting on a show. Luckily it’s not too long. Take the time to improve your showmanship and your client retention rate will skyrocket.
Through the various tasks and activities, LessonSpeak provides ample opportunity and flexibility for teachers to introduce their personality.
Mistake #14: Not taking notes
Although LessonSpeak did not place, it did participate in a few hackathons. Most people disregarded it but a small number of people had quite the impact. Apart from the eclectic entrepreneur looking to take some ownership, a mentor mentioned that there should always be someone taking notes in a meeting.
The mentor mentioned that if it’s not written down, it’s as if it never happened. No one will take action.
Part of the visual emphasis means allowing students to see things. Students have explicitly stated, enthusiastically (en-thoo-zee-ass-tik-lee), that they like to see things spelled out like so. This is by far the most common feedback. How would a teacher even receive this feedback if the student were to never see the benefits of it being used?
Again, emphasizing the variety of activities, visually seeing how a word allows the struggling student to quickly pronounce the word properly. This minimizes the amount of time that a student experiences discomfort throughout the lesson.
Apart from the fact that you’ll likely chose to let it slide a bit, you’re not doing your job. Students insist on this so take their word.
LessonSpeak does not use complex systems, allowing the resources to be used very easily in almost any software. This simplicity allows the teacher to easily gain access to a whiteboard and take notes. Cloud solutions allow both teacher and students to take notes which would take it to the next level. Currently, Google Docs with LessonSpeak satisfies the needs adequately.
So, there you go. The top 14 mistakes freelance online English teachers make when taking on a new student. Hopefully, that gives you a better idea on how to evaluate any new students you take on.
Of course, I’m biased…
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